We guide people’s transformations by helping them make new choices—better choices for their daily well-being. To accomplish this, we provide education. We talk about how our bodies work, how metabolism operates, how different lifestyle choices elicit different physiological responses. We discuss how everyday shifts may support their efforts to optimize health and wellness. Out of concern for our clients, we’re careful not to supplant, contradict or supersede their physicians’ advice. We’re champions of our clients’ journeys but not directors of their health care.